I chose the standard pillow as I am a side and stomach sleeper. It has taken about a week for the pillow and I to get to know each other, but my quality of sleep has improved. The temperature of the pillow is consistent throughout the night and the support of the wool is good - firm with some give.

For a couple nights, the pillow was great, but by the end of the first week, it was just as flat as the one I was trying to replace. I was hoping it would keep its original shape better than a cheap pillow, and it did not.

I purchased both the standard and firm pillows, being a combination side/back sleeper. The quality of both pillows is amazing - the wool provides even/balanced support and the temperature is consistent and comfortable. The pillows maintain their shape without clumping and spring back in a way that down/feather pillows do not, which seems to lead to less shifting during the night (or any need for fluffing).
The firmness difference between the standard and firm is significant. As the firm compresses much less, I found for myself on a medium mattress that the firm pillow is just on the tall end of comfortable for back sleeping (on a firm mattress it might be perfect) but perfect for side sleeping. The standard is great for back sleeping and generally feels like a classic all-around pillow. If you typically use two softer pillows stacked, the firm is likely the way to go.

Love it! Breathable, great support for a side sleeper and perfect temperature!

Best night’s sleep in years! Soooo comfortable. Thank you Topsy!